All retailers selling home furnishings to the consumer. This is intended primarily for those with physical retail outlets or franchised operations within other retail premises. However, it does not exclude those with a purely online presence.
The retailer that best demonstrates how the store or service meets the needs of its client base. Judges will look for examples of exceptional customer service; depth, originality, quality and value of product range; store presentation and customer-friendly merchandising.
Written application supported by evidence. Successful finalists will be asked to make a presentation. Judges may make a mystery-shopping visit. Readers of Ideal Home magazine will also be invited to cast their votes for the finalists.